As a web designer your role is to make the website you are asked to design as attractive to potential clients as possible in order that they will stay on the site long enough to consider using the business services or buy their products. The initial impression of the website gives the visitor an insight into the business and its ethos so it is essential that as a web designer you choose the best images on the home page to convey the business in a positive light.
When you are choosing images or photographs to use on the website, be sure to only use images that are copyright free unless you are happy to pay for the right to use them.
Stock image sites often charge a one-off fee for their images whilst other sites charge for each single use or charge you a fixed price to allow you to use the images for a certain time.
Using images that are in the public domain or those that have a creative commons license is a more cost-effective option as these can be used freely.
Alternatively the business can use their own images as this is a good way to give visitors a more personal inside view into the business location and meet the staff however the images used should be of good quality so it is wise to employ a photographer to take the images that are going to be uploaded.
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