Your website homepage is the first encounter your potential clients will have with your business, so it is crucial that this first impression is a positive one. There are many important features of a good web design such as colour themes, choice of font, images used and text content but it is important that at first glance the visitor is encouraged to not only stay on the site but clicks through to other pages and links.
It should be obvious on the homepage the name of your brand and your company logo and this should appear on each page thereafter and serve as a link back to the homepage for continuity.
The navigation links from the homepage should be clear in the header and will give the visitor to your site a view of the content of your website immediately.
CTA buttons, that is call to action buttons should be a feature on your homepage enabling potential clients to click through to contact forms, price lists or galleries by clicking on buttons with text such as, Find Out More or View our work or simply Click Here.
Photographs on the homepage of your website can be a powerful way of showing your products or services in a positive way, as they add a sense of sincerity and trustworthiness to your business.
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