Many businesses have started to panic about the drop in traffic to their website. It may be that they are still able to trade but have noticed they are not getting as many visitors, enquiries or sales. This may well be linked to the lockdown as a certain number of your visitors may have decided that they need to watch what they are spending until there is a bit more certainty. It may not matter how hard you market, if the business isn’t out there are the moment then your visitors will not increase. That being said it is important to carry on with your marketing as there are still people out there willing to spend money and also when the economy does start to open up, you want to be ahead of your game to ensure you get a piece of the pie.
If you are experiencing a drop in traffic, have a look back to the previous lockdowns, particularly the one in March to see if you can notice a pattern. If your visits dropped off then as well then it is likely the cause of the drop this time. Over the next few weeks you can expect the traffic to start to increase again as the country starts to get back to some sort of normality.