For many business owners the need to promote their business effectively is paramount as without successful marketing and promotion the business may fail to grow but what are the best and most cost-effective ways to do this?
One of the ways in which you can choose to promote your business is to adopt a referral or recommendation scheme whereby existing customers are rewarded for referrals that they make which result in sales. If you offer an excellent level of customer service and customers are happy with the products or services you sell, you can use this to your advantage. The way forward is to offer your existing customers a reward if they refer a new customer to your business. The referral process needs to be easy to follow as people will be put off by processes that are too complicated and once a referral has been converted into sales the reward should follow rapidly.
The rewards that are offered should be valuable to the recipient and could be in the form of vouchers off further products and services, vouchers for other retailers or promotional materials such as mugs, bags or other items. Free delivery could also be used as a reward especially on heavier items where delivery charges may be expensive.