If you are a business owner then you may have heard of the term micros sites. Micros sites have, over the years, been used for a number of different things. Some of the big companies still use micro sites today. But what are they and should you have some?
A micro site is usually a 3-4 page mini website that has information on it that is very relevant to a specific topic or product. Often the micro site will link back to the main website in order to gain traffic that way too.
Micro sites are often used when a company wants to give a big push on a particular service or product but does not want to make too many changes on their main site. If you own a toy shop for example, and there is a new toy due to hit the market, you may want to create a micro site that has videos, reviews and images all relating to that product. If someone then wants to buy that product, you may link back through to your main site for the checkout procedure to be completed.
Micros sites can sometimes be used for marketing campaigns such as Google Adwords or for offline advertising in a newspaper for example.