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Web Design

Finding the Right Web Design Company Northampton

To succeed in the ever growing and competitive online market, it is important to build and maintain a strong brand presence. If you can’t design a website on your own, it means you have to look for a competent and able web design company Northampton to do the job for you in an excellent manner. There are numerous options you have making it quite challenging to choose the one to work with. Below are some tips that you can work with to help you get the best agency that will work wonders for you.

Understand the goals you want to achieve

Before you go out looking for an expert web design company, it is important to know why you want to invest in a website and exactly what you want to achieve from it. Discuss with your stakeholders so that there are no conflict of interest when it comes to the purpose of the site. With this information in hand, you will be able to head hunt the ideal company that will come in and help the company to realise its goals with a well designed website.

Understand that content is king 

You cannot design a website without incredible content that will be used to push its agenda. For this reason, both you and the web design company Northampton should be aware that content is top priority. This will also help them when coming up with an ideal site as they will work on something that the audience can use to interact with the company through its content. When they are done, you can be assured that the content together with the design will deliver the message you had purposed which will in turn lead to increased views, shares and even conversions.

Know the goals for the new website 

It is not possible to blindly design a website without knowing what it will be used for. You will be investing a fair amount of resources into the site thus you also need to think about the expectations and goals of the site. This should be communicated effectively to the web design company so that they can come up with incredible results at the end of the day. It helps to look for a company that has a proven track record as it means that they will handle your project with the seriousness it deserves so that you can end up seeing the results you wanted.

When looking for web design company Northampton, you should also understand that you pay for what you get. In simple terms cheap may end up being expensive as the company can come up with a shoddy end product that will not impress you at all. To avoid all this, it is best to compare the different rates that different companies offer so that you can get a feel of what you are supposed to pay. It is also important to look for a company that sets realistic deadlines so that you do not have to wait a decade before your site is completed.

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Web Marketing

Marketing Agency Wellingborough

York, Ward & Rowlatt is one of our automotive clients. This Vauxhall dealership in Wellingborough focuses on exceptional customer service. This client wanted to use our creative marketing agency based near to Wellingborough to engage its audience effectively and ultimately increase sales.

This particular market in Wellingborough, Northamptonshire is crowded and we wanted to ensure that price reductions were not the dominant sales driver. As a creative marketing agency Wellingborough we are driven to be unique and distinguish our clients from the fierce competition. Consequently instead of simply reducing the brands price we developed a range of unique and creative marketing campaigns. In order to distinguish York, Ward & Rowlatt from the competition in Wellingborough we developed stand out graphics, adverts and messages to ensure this dealer went into overdrive.

We created the client a customer survey point enabling York, Ward & Rowlatt to capture customer feedback and satisfaction at the point of experience. This automotive brand then had a clear insight into the opinions of their customers in Wellingborough. Furthermore this enabled them to better understand their consumers and ensure effective delivery of their brands promises.

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Web Marketing

Why Content Management is an Important Task

Content management is an integral part of any website management. When you are operating a business, changing your product line, and the standard of service, is a regular occurrence. Making sure that the content of your website is constantly relevant to your products and services, and with what your visitors want, and with the best ways to market to them, requires regular reviews of the content on your website. Determining what is and isn’t necessary for you to accomplish your goals needs to be something which you remain focussed on. To do this, you need to have a good idea of the best way to market your products. Using a marketing agency in this instance is the best solution to this, but it will require the website and business owners input regularly as well. A marketing company won’t be as up to date with your business and market sector as you should be, so giving suggestions based upon how your business operates, and the most successful products you have, will enable them to make an effective marketing strategy through the use of the content on your website.

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Social Media Marketing

The importance of Social media marketing

Social media marketing is very essential for the companies and businesses to achieve success as it is the most important part of online marketing campaigns. The internet has made it possible for you to reshape the world and level the playing field for the businesses across the globe. As social networks have been successful in providing the consumers with unprecedented level of useful and relevant information about the products and services, hence it is considered as the best medium of spreading the messages of your business. Thus with the advent of social networking, your marketing message can be effectively communicated to your present and potential customers.

Strategic and effective social media marketing plays a very vital role in the way your brand appears in the market and it decides the kind of response your brand will receive from your customers. It also provides your networked customers to discover, research and share the information regarding your brand and products that is of their interest. Therefore brand managers concentrates more on the tactics and campaigns of the social media marketing so that they can reach the interested customers thorough the best channels that are available to them. It also helps the brand managers to create a buzz that is required for succeeding in the competitive marketplace. It also enables them to have a successful and active social media presence for the benefits of your business.

The benefits of social media marketing includes providing you an opportunity to have a strong online presence so that your business can take the advantages of the opportunities that are offered by the social media campaigns. It also helps you in increasing the brand awareness by appearing on the social networking sites or websites that are accessed by millions of users across the world and thus it help in making your business, products and services greatly visible. It also strengthens your relationship with your present customers by providing constant communications and feedbacks from them and also assisting your customer with all their needs.

Social media marketing helps you to inform your current and potential customers about the products, services and events that are offered by your business so that you can be in constant touch with your customers. This also helps in speeding the spread of information of your customers as they can also share their data which helps you to spread your business further. Social media campaigns are very important part of marketing through social media and thus you should maintain and manage an attractive profile of your business for earning more income and satisfying your customers. Thus you can hire an expert who can guide you through the process of social media campaigns who specializes in the area of social media. The expert does the task with detailed planning and in a structured manner so that you can reach the goals that you have set for your business. It will also help you to keep your present customers happy and informed with your services along with reaching large numbers of potential customers.

 

 

Categories
Web Design

Avoiding a Website Splash Page

A Splash page is essentially a page that requires visitors to click to ‘enter’ the site, rather than just automatically landing on the homepage. With a splash page you give visitors more time to think about whether or not to click through to your website, and there is a chance that they can click off before they click-through to your website.

A splash can essentially waste a visitor’s time, making them work to access your website, while competitors may allow easy access, and visitors are likely to want to find content quickly, without having to jump through different hoops.

Visitors may even think that more complications exist the next few pages too, and this can certainly play a part in making them not click through to your website. Make it easy for your customers and avoid adding a splash page because it is likely t do more damage than good.

Categories
Web Marketing

Quick Advice on Increasing your Email Subscriptions

Building on a post we wrote earlier this month relating to email marketing, we’re going offer you a few ideas for increasing your number of email subscriptions. Firstly, you should make sure that you have a subscription field on your website, perhaps with a call to action to persuade people to sign up for your email newsletter. This should then be found on the main website and not hidden in a contact us page.

You should also use social media to attract more subscriptions, especially if you have a large group of ‘followers’ or ‘friends’. If you want subscriptions fast, you can also set up co-registrations with similar companies providing similar newsletters. Merging can mean you each reach a wider audience, but you are likely to need a decent list of subscriptions before you are able to persuade others to start a partnership with you.