Author: David

Categories
Social Media Marketing

Facebook marketing for businesses

If your company is looking to use Facebook marketing to promote your business, then there are many companies out there that will help you explore the different ways you can use this social media site to build up your brand. It may be that you want to create a group of potential customers to target your products and services too or maybe you want to extend your customer service facilities by allowing customers to leave reviews, comments and feedback through Facebook, whatever your requirements they can help. Mot social media marketing companies will create a package that is tailor made to your business meaning that your budget is used effectively.

Facebook can also be used as a great customer service tool, allowing your followers to post reviews, ask questions and to offer another point of contact. It is important to always respond to questions and queries through Facebook and other social media channels as if you miss an enquiry you may find that the customer goes elsewhere.

The cost for marketing through social

Categories
Web Design

The creating a site map for your web site

Your website may be a very important selling tool for your business and it is important that you get it correct. When planning a new website it is important to think about how the site will be laid out and the steps they will need to take to get to the information they want to find.  A great way of doing this is to create a site map and a wire frame.  This will allow you to think carefully about the pages that are going to be on your website and how they are all going to link together.  The wire frame will be able to show the flow of pages from one to another.  If you have an ecommerce website where people can find products or services online then you need to make sure that the check out process is as simple and easy as possible.

A good way to start is to have a look round at other people’s website possibly competitors and see what information they have and how it is laid out.  From this you can then work out what you like and what you wouldn’t like to use on your website.  Try not to make your website too complicated as people will get frustrated and often leave without completing an enquiry form or completing a purchase.

 

Categories
Web Design

Should you design your site with mobile users in mind?

Some companies make the mistake of not considering their mobile version of the website until the main site is built. They may then find that many of the elements do not work as well on the mobile sites as they do on the desktop version.

You need to find out who your main audience is and what devices they are likely to be using. If you have a stats package on your website such as Google Analytics then you can see the devices that are being used to view your site. This will give you an idea of how much of your business is being impacted on by the mobile version of your site. You may be surprised as to how many people browse online through their phone or tablet even if its only as an initial look prior to using a desktop to make a purchase.

If your website is not very user friendly then you should consider creating a new one or updating your current one to allow more users to interactive with your site. If you want to offer a lot of functionality then you could create an App that will allow people to download it on to their phone or tablet.

 

Categories
News

The importance of quick and secure delivery

If you have a business that mails out products or information then you should be aware of how important it is to ensure they arrive on time, in perfect condition and securely. Depending on what you are sending will help you decide the best method of mailing, as the Post Office for example has a a wide range of services you can chose from such as first class and second class post, signed for delivery and special delivery etc.

Using a mailing company for all your postal needs can be a cost effective way of relieving the pressure off in house staff and freeing up their time. It can mean that post goes out on time via the right method when needed and you can often save money if you are sending bulk post out.

Some companies will also manage any overseas postal requirements that you have along with quick same day or next day delivery. They often also manage delivery of parcels as well as letters and may be able to offering you tracking to see exactly where your item is and when it should be expected for delivery, allowing you to keep your customers updated.

 

 

Categories
Web Design

Choosing the right server to host your website

People sometimes do not realise how important it is to make the right choice when deciding on which hosting company to use and what type of server you want. You may find it a little confusing all the choices you have when it comes to the different services offered and often you may have to base your choice a lot on the cost of it. Dedicated servers are usually the most reliable, allow you to have the most control and also the best for search engine optimisation, but these servers often come at a price of upwards of £100 per month, which for a small to medium sized business is a lot.

Shared servers can be good for most small to medium businesses but they do have their down sides. As this server is shared with potentially hundreds of other websites you may not have any control on how it is set up. You will also find that if one of the other sites on the server is causing issues such as having a high load of traffic, this may mean your website and emails also go offline.

Shared servers can sometimes have a negative impact on your search engine rankings especially if the IP address of the server becomes blacklisted.

 

 

Categories
Web Marketing

Marketing for the New Year

With 2017 on its way out and 2018 very nearly upon us, it is a fresh start for many businesses who are looking to make 2018 their year for success. Don’t wait until January to work on your marketing plan which will probably not be enforced until February or March. Take this down time to reflect and hit the ground running in January before your competition get the chance to.

Content is King and when it comes to websites you really do need to have quality content on there to stand a chance. Quality content is crucial to dominate SEO rankings and to maintain consumer engagement, so why not pick a few key topics and start creating relevant content around those keywords / phrases to add to your website.

You may need to rethink where you are spending your marketing budget. In the past bill boards, radio and email marketing was the way forward but with social media and many companies offering all you need on their website, inbound marketing has to be top of the list. Move some of your marketing budget over to your SEO and online marketing to ensure that you have enough time and resources to achieve the goals you want to.