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Web Design Web Marketing

What makes a great website

Designing a great website is all about research. You need to establish who your target audience is. If for example, you are promoting a 13-30’s holiday resort, you will want your website to look fun and youthful. You will want to have images and possibly videos of the resort and what entertainment is on offer. You will also need to have a presence on the social media sites, as this is often used frequently by people within this age group.

Maybe you have a totally different type of site offering a cleaning service for example. In this instance you would want your website to appear professional and also “clean”. This can often be achieved by not over crowding the site and choosing colours that are calm and not too bright. You may also find it important to have testimonials on this type of site as many people will look for a cleaner who has good reviews and has a large amount of satisfied customers.

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Web Design

Avoiding a Website Splash Page

A Splash page is essentially a page that requires visitors to click to ‘enter’ the site, rather than just automatically landing on the homepage. With a splash page you give visitors more time to think about whether or not to click through to your website, and there is a chance that they can click off before they click-through to your website.

A splash can essentially waste a visitor’s time, making them work to access your website, while competitors may allow easy access, and visitors are likely to want to find content quickly, without having to jump through different hoops.

Visitors may even think that more complications exist the next few pages too, and this can certainly play a part in making them not click through to your website. Make it easy for your customers and avoid adding a splash page because it is likely t do more damage than good.

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Web Design

Perfecting your ‘Contact Us’ page

Each and every business website should have a ’contact us’ (or similar) page displaying a business’s contact details. A basic contact page will contain a telephone number, an email and an address but they can actually include more than just the basics.

Enquiry forms are popular additions to a contact us page, and it can prompt people to send an email to you directly quickly, whilst their enquiry or question is in their mind. Other than just an enquiry form, you can also integrate your social media pages onto your website. This can mean that whilst people can contact you on phone and send you an email, they can also find your social media channels; potentially helping you gain more followers fans, and activity.

A contact us page should provide visitors with every single element of information they may need to get in touch with you, and not one contact detail should be forgotten.

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Web Design

Tips For Effective Mobile Website Design

This being the era of smartphones, mobile website design is also growing tremendously to give customers exactly what they want in terms of websites. People are so picky when it comes to the mobile websites they use, therefore manufacturers are under pressure to make sure that they design fast as well as reliable solutions to customers problems. If a customer notices any flaws in a mobile website, they are most likely going to simply switch to another website that they find to be more reliable. These websites are available on the internet which is a platform that does not tend to evoke feelings of loyalty and has a less personal nature, so customers can switch between websites as they like.

Mobile website design and desktop website design are totally different. The situation of a person who is looking at a website on a mobile device is quite different because it involves the phone which is a small device that does not allow small fonts or many flash videos. People who access mobile websites usually want their solution very fast before the connection is lost. This implies that the mobile has to be lightweight and load really fast. If you are a designer, you need to create a website that gets straight to the point without a lot of frills that many desktops websites usually have.

When designing a mobile website, it is important to consider the diversity in the technological environments of the popular mobile operating systems. The customers should have the freedom of deciding which application that pertains to your business is the most suitable one. It should be quick when it comes to accessibility and be able to provide a solution to the problem that the customer has. The mobile website needs to be compatible with the built-in browsers of the different devices. Mobile website design should be in a manner that allows seamless browsing across all platforms.

If you own a company, having a mobile website besides the desktop website is going to help you in many ways. It enhances the product, service or brand beyond the desktop website and considering that we are living in an era where a lot of people are always browsing using their phones, you will need to have a mobile website also. A well-structured mobile website will help increase the number of visitors that would be visiting your website, and in turn you will have increased sales if you are using it to do promotions.

Mobile website design should be done professionally in order to give your website a professional look that will make customers have the confidence in what you are doing. It is also a good version of website for people who are always in motion. Irrespective of the device the mobile website is accessed on, it needs to look good. If visitors fail to find what they are looking for on the website, chances of them not coming back are high. Online shoppers for instance will be comfortable to buy products from a company that has a website that is well-designed, conversant, fully functional and runs equally on all platforms.

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Web Design

Why Devlopment and Design goes Hand in Hand

When people talk about website design, they can forget about the back office building, and development is a vital aspect, because without it we wouldn’t have a websites fancy front end design.

Website development essentially gets the website functioning as it should and the hard coding is probably the most important part of a website, while of course to make it appeal to the right audience, an appealing design is needed.

There is a certain relationship between developers, programmers and designers, and it’s important that they all understand how the website is supposed to work and function, that way designers and developers can each do their part in creating a good looking, well functioning, user-friendly website.

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Web Design Web Marketing

Why CTAs are a must on Ecommerce Websites

CTAs (call to actions) should exist on every ecommerce website and they’re essentially graphics or areas for a visitor to click being redirected to one of your main pages, perhaps a product page. Adding a CTA to a website can essentially boost sales and drive traffic to the pages you want.

A call to action should stand out and really make the visitor click to find out more or purchase a product. The location of a call to action is important and it’s important to find the balance between having too few or too many.

A CTA is a key component of an ecommerce website and if you look on popular websites you will find that many pages contain graphics increase enquiries and potentially maximise return on investment. They can be relatively easy to install and design, and seeking the help of your existing designer can be important, because they’ll understand the style and tone of your website.