Category: Web Marketing

Getting your website to be found by potential customers is something that all website owners need to think about. Ideally you will already have a web company that looks after the site for you, but if not you can either employ a marketing agency and there are also something’s you can do yourself.

First of all you should establish a list of ten or twenty phases initially of your main keywords that if people type in to a search provider you will appear for. Once you have these the next best thing is to analysis where you currently rank for those phrases on the likes of Google, Yahoo and Bing.

You may ask an outside agency to do this for you as your own laptop or PC may show you different results to what other people see as some search engines change the results depending on things like your location and if you have visited the site before. You can then discuss this with the agency and make a proactive plan of how to improve each one.

When reviewing your current marketing strategy, you should consider employing a marketing agency to assist and advise you, if you have no already. Marketing agencies are trained in the field and often can obtain great results for you which in turn produce more business. You can of course undertake marketing yourself, but with the help of a marketing agency you will find that you often get better quality enquiries and quicker results all round.

Businesses often think that employing a marketing agency is expensive. This is not necessarily the case and can be cheaper than employing a member of staff yourself without the added over heads of holiday pay etc.  Also if you use a good marketing agency the return you will receive from the additional sales / enquiries they have gained for you should more than cover the costs you are paying them. When choosing a marketing agency, go with recommendations and results that they can prove they have obtained.

York, Ward & Rowlatt is one of our automotive clients. This Vauxhall dealership in Wellingborough focuses on exceptional customer service. This client wanted to use our creative marketing agency based near to Wellingborough to engage its audience effectively and ultimately increase sales.

This particular market in Wellingborough, Northamptonshire is crowded and we wanted to ensure that price reductions were not the dominant sales driver. As a creative marketing agency Wellingborough we are driven to be unique and distinguish our clients from the fierce competition. Consequently instead of simply reducing the brands price we developed a range of unique and creative marketing campaigns. In order to distinguish York, Ward & Rowlatt from the competition in Wellingborough we developed stand out graphics, adverts and messages to ensure this dealer went into overdrive.

We created the client a customer survey point enabling York, Ward & Rowlatt to capture customer feedback and satisfaction at the point of experience. This automotive brand then had a clear insight into the opinions of their customers in Wellingborough. Furthermore this enabled them to better understand their consumers and ensure effective delivery of their brands promises.

Content management is an integral part of any website management. When you are operating a business, changing your product line, and the standard of service, is a regular occurrence. Making sure that the content of your website is constantly relevant to your products and services, and with what your visitors want, and with the best ways to market to them, requires regular reviews of the content on your website. Determining what is and isn’t necessary for you to accomplish your goals needs to be something which you remain focussed on. To do this, you need to have a good idea of the best way to market your products. Using a marketing agency in this instance is the best solution to this, but it will require the website and business owners input regularly as well. A marketing company won’t be as up to date with your business and market sector as you should be, so giving suggestions based upon how your business operates, and the most successful products you have, will enable them to make an effective marketing strategy through the use of the content on your website.

Building on a post we wrote earlier this month relating to email marketing, we’re going offer you a few ideas for increasing your number of email subscriptions. Firstly, you should make sure that you have a subscription field on your website, perhaps with a call to action to persuade people to sign up for your email newsletter. This should then be found on the main website and not hidden in a contact us page.

You should also use social media to attract more subscriptions, especially if you have a large group of ‘followers’ or ‘friends’. If you want subscriptions fast, you can also set up co-registrations with similar companies providing similar newsletters. Merging can mean you each reach a wider audience, but you are likely to need a decent list of subscriptions before you are able to persuade others to start a partnership with you.