Many businesses send out electronic business cards throughout the month of December, but did you know this can be a perfect opportunity to boost your marketing? Using your opted-in list, you can mail out your greetings cards and include a special offer to entice previous customers back. Many companies will include a gift card or money off voucher that the customer can use next time they purchase from you.
When designing your Christmas card, try and make it fun and reflect your business. Be sure to include your logo somewhere and engage your customers. If you would rather post a card out then be sure to add the details or your website along with the voucher code they may need for their special offer. You could also add a section to be completed for them to update their details (should they need to and opt into receiving further communication. This will allow you to keep your database up to date.
You may want to reflect the festive theme into your website too so when a link is clicked from the card the website has the same look and feel. You can do this simply by changing your banner or adding some falling snow over the images.