Getting your website to be found by potential customers is something that all website owners need to think about. Ideally you will already have a web company that looks after the site for you, but if not you can either employ a marketing agency and there are also something’s you can do yourself.
First of all you should establish a list of ten or twenty phases initially of your main keywords that if people type in to a search provider you will appear for. Once you have these the next best thing is to analysis where you currently rank for those phrases on the likes of Google, Yahoo and Bing.
You may ask an outside agency to do this for you as your own laptop or PC may show you different results to what other people see as some search engines change the results depending on things like your location and if you have visited the site before. You can then discuss this with the agency and make a proactive plan of how to improve each one.