Content is key when it comes to websites. Not only is content important in terms of what your visitors are looking for but also in terms of what the search engines are looking for.
When a visitor lands on your site they need to be able to find the information they are looking for quickly. If they can’t then they are likely to leave.
The more relevant, unique and fresh content you have on your site the better. Some people think that they can just copy and paste articles or blog posts from other sites to add to their own, but this is not the way to do it and is certainly not good practice. Google says that any content added to your site must give the reader some benefit and some unique value.
Adding a news section or a blog is a great way to get new content on your website as this should be unique to your business and will not clutter up the main pages of the website. Adding a couple of articles a few times a week may be enough to give you a helping hand when it comes to search engine optimisation and website rankings.