Over the past two years many businesses have struggled to keep going especially those in the hospitality or services sectors. For those that have managed to keep their business afloat and are beginning to see light at the end of the tunnel now could be the time to invest in a business website to really promote their company and see that much-needed growth.
It is possible to create your own website for a fraction of the cost of paying a company to design and create one for you, but it is important to ask yourself the question, “Do I know what I am doing?” Designing a website is not just about having a page on the internet it is much more than that. A good, well designed and optimised website should not only bring in new clients but will also rank well on search engine searches which is vital if the competition for clients is great in your field. The effective use of SEO which stands for Search Engine Optimisation is difficult to achieve without the expertise of a web developer who will use key words and phrases that are searched for by potential clients and ensure that they are in the content of your website.