This pandemic has hit everybody really hard. We have all been affected by it even if it’s just a small way but for many business owners, the effects are huge.
It may be that your business has had to shut entirely or that you can now only trade online and not face to face. It is important to keep your customers and your potential customers updated as to changes with how you are operating your business during these unprecedented times.
Firstly, to trade online you really should try and have a website. You may have a social media presence but ideally you should have a website too. It is vital that the information on your website is current and correct and updated as and when needed. If you sell cars for example but your showroom is closed then you should state this on the home page of your website. If you are able to offer something else such as virtual appointments or video walk rounds of the vehicles then you want to make this prominent so people are aware of other options. Not advertising this may mean that you lose out on sales to companies that are continuing to advertise their new ways of working.