With 2019 well underway many businesses are starting out on a new marketing plan or planning for when they get their new marketing budget later on this year. With Brexit looming over our heads, some businesses have a number of marketing strategies up their sleeve, and will not decide which one to use until they know more about the implications Brexit will have.
Every year you should have a number of goals. Some of these need to be things that you want to do short term and others may be long term goals. When setting marketing goals you need to be realistic and also specific. There is no point in just saying we want to increase sales, you need to establish exactly how you are going to achieve this. It may be that you want to bring a number of new products or services to market. Each product should have an ideal launch date and a strategy in place as to how you are going to inform your target audience of its release, what marketing platforms you are going to use, which geographical locations you are targeting and how much you are going to spend on the marketing.
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