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Web Design

The Science Of Web Programming

Creating a website starts with planning the site’s structure according to its purpose. The basis of a website is its stability to run properly. The site’s requirements will dictate the network infrastructure, database type that’ll support the system, and store the backend data. These factors should be considered before beginning website programming.

There’s a wide range of suitable Web programming languages available. There’s no reason of believing that any single language will fully prevail and dominate the Web programming scene. When you’re developing a simple site, the idea of which programming language and framework to apply can arise for things like contact forms, jQuery Slider, photo galleries or any other dynamic content components that are generated by web servers. When you’re out looking for a web designer or developer, you’ll hear them say “We code in PHP” or “We develop in ASP.NET/C#” and you may wonder what they’re talking about and which one is better than the other.

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Categories
Web Marketing

The importance of website content

Website content is one of the, if not the, most important element of any good site. Without decent quality content your site will struggle to preform well on the search engines in terms of keyword rankings and will also not give your viewers the information they require. When it comes to website content, there is always a bit of a battle between what is need from a visitors pint of view to what is required for high quality Search Engine Optimisation. Really the two should go hand in hand, but often you may have to add a little more content than you really wanted to in order to improve the SEO. You need to be able to understand the basics of SEO in order to see how you need to write you content for the site. Any good marketing company will be able to give you guidelines on approximately how much content you should have on each page and the keyword density etc for a particular keyword you wish to get ranked for. Keyword stuffing is very frowned upon by the search engines, so it is imperative to get the balance right.

Categories
News

Internet Explorer overtaking Google Chrome in the US

Recent studies have shown that the long standing Internet Explore browser offered by Microsoft is becoming favoured over the Google Chrome web browser. Since November 2014, Internet Explorer has shown a massive peak in users and has now over taken Google Chrome in the running. This information has been published by the company StatsCounter but many are dubious about the facts and figures. Microsoft has such a small share of the mobile marketing that many people are finding it hard to believe that Internet Explorer is more widely used than Google Chrome.

Microsoft have said that they have asked StatsCounter to investigate further and would not comment further until this had been done. Microsoft does still have the largest share of the PC market though so the information could be correct wit many mobile users possibly using Firefox or Safari instead of google Chrome. StatsCounter have said they are rechecking all the data and will confirm shortly.

Categories
Social Media Marketing

How effective is social media advertising?

Social media advertising is becoming more frequently used with adverts not just appearing at the side of the screen but also within the news feeds. There have even been false accounts set up sharing links that look like news site articles with intriguing headlines designed purely as ‘click bait’ these sites often lead nowhere or crash once loaded and sit collecting clicks.

Facebook has recently announced a rise in effectiveness of its right-rail adverts after they have conducted tests using eye tracking software to establish whether these adverts are looked at and for how long they capture the consumer’s attention.

This rise has been as a result of a re-design of the exiting style of adverts and has led to a 29% increase in people noticing the ads and a 50% rise in people looking at the ads for a period of time.

Right-rail ads (shown down the right hand side of the news feed) are cheaper that adverts that appear in the actually news feed and are usually less effective however with the above rise taken into consideration the right-rail ads are certainly not lagging too far behind.

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Social Media Marketing

Facebook slowing down while other social media sites boom!

With Facebook still the clear number one winner in terms of users, the third quarter of the web index has shown that the rate in Facebook is growing has slowed down where as other social media sites such as Pinterest and Tumblr have grown.
Facebook has recently had its tenth birthday and the first ten years have seen massive growth in terms of users. It is without doubt still the most favoured social media site out there with over one third of all internet users having a profile, but over the last 6 months it has dropped off the top spot in terms of growth of the most additional members or active users in a period.
Other social media sites still have a lot of catching up to do to have any where near the same amount of users as Facebook does, but we will have to wait and see what Facebook pulls out of the bag next.

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Social Media Marketing Web Marketing

Marketing your website

Often businesses have a website created or updated but do not then promote it. If you have vans / signage or promotional material always remember to add your website to it. You could also make sure that you have set up accounts on the social media sits and push your new or revamped website on there. Be sure to mention what is available on there or what improvements you have made. If you have an ecommerce website, then you may be able to hand pick a few products that are either on special offer or are popular and promote the specific pages on your website where they can be found.

Google Adwords is a great way to get your website to the top of the first page of the search results page instantly – the day it goes live as otherwise you may have to wait a few weeks before it gets indexed by the search engines and even then it may appear a lot further on than you would like it to.