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Web Marketing

Quick Advice on Increasing your Email Subscriptions

Building on a post we wrote earlier this month relating to email marketing, we’re going offer you a few ideas for increasing your number of email subscriptions. Firstly, you should make sure that you have a subscription field on your website, perhaps with a call to action to persuade people to sign up for your email newsletter. This should then be found on the main website and not hidden in a contact us page.

You should also use social media to attract more subscriptions, especially if you have a large group of ‘followers’ or ‘friends’. If you want subscriptions fast, you can also set up co-registrations with similar companies providing similar newsletters. Merging can mean you each reach a wider audience, but you are likely to need a decent list of subscriptions before you are able to persuade others to start a partnership with you.

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Web Design

Perfecting your ‘Contact Us’ page

Each and every business website should have a ’contact us’ (or similar) page displaying a business’s contact details. A basic contact page will contain a telephone number, an email and an address but they can actually include more than just the basics.

Enquiry forms are popular additions to a contact us page, and it can prompt people to send an email to you directly quickly, whilst their enquiry or question is in their mind. Other than just an enquiry form, you can also integrate your social media pages onto your website. This can mean that whilst people can contact you on phone and send you an email, they can also find your social media channels; potentially helping you gain more followers fans, and activity.

A contact us page should provide visitors with every single element of information they may need to get in touch with you, and not one contact detail should be forgotten.

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Web Marketing

Starting a Email Marketing Strategy

An email marketing strategy is more than just a way of messaging your customers, it can actually be a valuable marketing technique that grabs your customer’s interest, and keeps you top of their mind for future purchases.

An email marketing strategy start with building an emailing list, this can happen over time, and it tends to include your previous customers as well as those that have subscribed to receive emails through your website.

Email marketing strategies can include checking to see if people have opened your email, read it, forwarded it or ‘favourited’ it. A campaign may include monthly newsletters relating to new products and services, or the industry as a whole, while some can be based around influencing sales and directly showing customers products that they may be interested in. Email marketing strategies can be customised for various businesses, and it can certainly be seen as a marketing technique that can increase website visitor rates and enquiries whilst building relationships and potentially improving sales too.

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Web Design

Tips For Effective Mobile Website Design

This being the era of smartphones, mobile website design is also growing tremendously to give customers exactly what they want in terms of websites. People are so picky when it comes to the mobile websites they use, therefore manufacturers are under pressure to make sure that they design fast as well as reliable solutions to customers problems. If a customer notices any flaws in a mobile website, they are most likely going to simply switch to another website that they find to be more reliable. These websites are available on the internet which is a platform that does not tend to evoke feelings of loyalty and has a less personal nature, so customers can switch between websites as they like.

Mobile website design and desktop website design are totally different. The situation of a person who is looking at a website on a mobile device is quite different because it involves the phone which is a small device that does not allow small fonts or many flash videos. People who access mobile websites usually want their solution very fast before the connection is lost. This implies that the mobile has to be lightweight and load really fast. If you are a designer, you need to create a website that gets straight to the point without a lot of frills that many desktops websites usually have.

When designing a mobile website, it is important to consider the diversity in the technological environments of the popular mobile operating systems. The customers should have the freedom of deciding which application that pertains to your business is the most suitable one. It should be quick when it comes to accessibility and be able to provide a solution to the problem that the customer has. The mobile website needs to be compatible with the built-in browsers of the different devices. Mobile website design should be in a manner that allows seamless browsing across all platforms.

If you own a company, having a mobile website besides the desktop website is going to help you in many ways. It enhances the product, service or brand beyond the desktop website and considering that we are living in an era where a lot of people are always browsing using their phones, you will need to have a mobile website also. A well-structured mobile website will help increase the number of visitors that would be visiting your website, and in turn you will have increased sales if you are using it to do promotions.

Mobile website design should be done professionally in order to give your website a professional look that will make customers have the confidence in what you are doing. It is also a good version of website for people who are always in motion. Irrespective of the device the mobile website is accessed on, it needs to look good. If visitors fail to find what they are looking for on the website, chances of them not coming back are high. Online shoppers for instance will be comfortable to buy products from a company that has a website that is well-designed, conversant, fully functional and runs equally on all platforms.

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Web Design

Why Devlopment and Design goes Hand in Hand

When people talk about website design, they can forget about the back office building, and development is a vital aspect, because without it we wouldn’t have a websites fancy front end design.

Website development essentially gets the website functioning as it should and the hard coding is probably the most important part of a website, while of course to make it appeal to the right audience, an appealing design is needed.

There is a certain relationship between developers, programmers and designers, and it’s important that they all understand how the website is supposed to work and function, that way designers and developers can each do their part in creating a good looking, well functioning, user-friendly website.

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Web Design Web Marketing

Why CTAs are a must on Ecommerce Websites

CTAs (call to actions) should exist on every ecommerce website and they’re essentially graphics or areas for a visitor to click being redirected to one of your main pages, perhaps a product page. Adding a CTA to a website can essentially boost sales and drive traffic to the pages you want.

A call to action should stand out and really make the visitor click to find out more or purchase a product. The location of a call to action is important and it’s important to find the balance between having too few or too many.

A CTA is a key component of an ecommerce website and if you look on popular websites you will find that many pages contain graphics increase enquiries and potentially maximise return on investment. They can be relatively easy to install and design, and seeking the help of your existing designer can be important, because they’ll understand the style and tone of your website.