Building on a post we wrote earlier this month relating to email marketing, we’re going offer you a few ideas for increasing your number of email subscriptions. Firstly, you should make sure that you have a subscription field on your website, perhaps with a call to action to persuade people to sign up for your email newsletter. This should then be found on the main website and not hidden in a contact us page.
You should also use social media to attract more subscriptions, especially if you have a large group of ‘followers’ or ‘friends’. If you want subscriptions fast, you can also set up co-registrations with similar companies providing similar newsletters. Merging can mean you each reach a wider audience, but you are likely to need a decent list of subscriptions before you are able to persuade others to start a partnership with you.