There are so many different avenues available today for website marketing, and social media marketing is becoming an important aspect of a marketing mix. Some companies have opted to have a social media marketing strategy to engage with customers and potentially increase sales.
Today popular social media networks include Twitter, Facebook, YouTube, LinkedIn and Pinterest, and each has its own advantages. For example YouTube, allows businesses to engage with their customers through video, perhaps creating persuasive sales videos to drive sales.
LinkedIn is largely beneficial to B2B businesses, and it can be used to build relationships with various companies. Social media revolves around engagement, and having fresh relevant and engaging content for your target audience can be a huge advantage in terms maximising your return on investment.