If you have an e-commerce website then you should already be planning for any January or New year sales you may be having. In mid-November, sales start to happen on days such as Black Friday and Cyber Monday and after the festive period, many shops decide to have another sale to get rid of last year’s stock.
When advertising sales on a website there is a number of ways in which you can do it. Some businesses decide to show people what items will be in the sale but stop the purchase of these until the day the sale starts. Others will release all the sales products only on the day the sale starts with no time for browsing. The beauty of online sales is you are not restricted to usual shop opening hours so you may find that you get a pick in traffic around midnight on the day of the sale. You need to ensure that your website hosting will be able to manage with the additional traffic and that your checkout process is working as it should be. Making the checkout process easy and fast will entice more people to use it.
Think about how you are going to allow customers to filter your sales products e.g by price, by saving or just by category.