Website content is one of the, if not the, most important element of any good site. Without decent quality content your site will struggle to preform well on the search engines in terms of keyword rankings and will also not give your viewers the information they require. When it comes to website content, there is always a bit of a battle between what is need from a visitors pint of view to what is required for high quality Search Engine Optimisation. Really the two should go hand in hand, but often you may have to add a little more content than you really wanted to in order to improve the SEO. You need to be able to understand the basics of SEO in order to see how you need to write you content for the site. Any good marketing company will be able to give you guidelines on approximately how much content you should have on each page and the keyword density etc for a particular keyword you wish to get ranked for. Keyword stuffing is very frowned upon by the search engines, so it is imperative to get the balance right.
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