Designing a great website is all about research. You need to establish who your target audience is. If for example, you are promoting a 13-30’s holiday resort, you will want your website to look fun and youthful. You will want to have images and possibly videos of the resort and what entertainment is on offer. You will also need to have a presence on the social media sites, as this is often used frequently by people within this age group.
Maybe you have a totally different type of site offering a cleaning service for example. In this instance you would want your website to appear professional and also “clean”. This can often be achieved by not over crowding the site and choosing colours that are calm and not too bright. You may also find it important to have testimonials on this type of site as many people will look for a cleaner who has good reviews and has a large amount of satisfied customers.