CTAs (call to actions) should exist on every ecommerce website and they’re essentially graphics or areas for a visitor to click being redirected to one of your main pages, perhaps a product page. Adding a CTA to a website can essentially boost sales and drive traffic to the pages you want.
A call to action should stand out and really make the visitor click to find out more or purchase a product. The location of a call to action is important and it’s important to find the balance between having too few or too many.
A CTA is a key component of an ecommerce website and if you look on popular websites you will find that many pages contain graphics increase enquiries and potentially maximise return on investment. They can be relatively easy to install and design, and seeking the help of your existing designer can be important, because they’ll understand the style and tone of your website.