Google offer a service called Adwords which allows businesses to create an ad that is triggered by a keyword that is being searched for. When this ad is clicked the user will be taken to a page within the company’s website and the business owner will be charged a specific amount for this click. There are a number of options within Google Adwords that allow you to opt how you pay for clicks and where your ad will be shown.
With any Google Adwords campaign it is vital that it is monitored regularly. This is to ensure that you have not made any mistakes such as time scheduling or locations that may mean your ad is not showing when it should or to improve the advert content, add or remove keywords or show you where you need to improve content on your site. By improving your Adwords campaigns, you will often see your cost per click decrease.