The first month of an independent PPC campaign is a costly lesson. It often begins with the selection of keywords and a daily budget. Then, the drafts are submitted. If you’ve done this, you’ve probably wasted half your ad spend on clicks that were completely unrelated to your business.

This isn’t indicative of failure. This is simply PPC with no real oversight. PPC is a constantly changing landscape where nothing is certain apart from the fact that your account will be stagnant if you are. Google Ads and Bing favor the active user. It is critical to frequent account maintenance, including updating negative keywords to address irrelevant searches, adjusting bids due to changing competition, and A/B ad testing to account for the changing landscape.

We facilitate PPC for small to mid-size local businesses and fast growing agencies and we have noticed an identical pattern: an ad budget with rapid click out and little to no lead influx. Our priority is not to create new ad drafts. It is to identify and mitigate spend leakage from existing drafts, which can be done with relatively rapid oversight, but can also take a few weeks of monitoring to yield actionable insights.

We don’t give quotes for cost per click or promise a return because any company that provides those before analysing your account and the market lacks integrity. We will say that PPC is responsive to effort – accounts that improve are the ones that are reviewed weekly while the others run on autopilot.

If you’re already running ads, and want to know if what you’re paying is as efficient as it can be, that’s usually the simplest way to go about it. Reach out to us and we’ll analyse the current ads before providing recommendations.