PPC also known as Pay per Click is creating an advert on a website that is shown to viewer. This ad is created by the business owner (or marketing company) and uploaded to the website. When the ad is clicked on, it will take the visitor through to the destination page on the business owner’s website. The publisher (website owner) then charges the business owner a fee every time the ad is clicked on.
PPC can work for many companies.
If you have just had a website created, it is a great way to get your site to the top of the search engines instantly. Google operate a PPC programme called Adwords. For Adwords, depending on how competitive your industry and customer base is, depends on how much you will need to pay to get a higher position. There are also some other factors that are taken in to account when Google order the adverts on their search engine results pages. The ad must be relevant to your website, for example, you cannot write an ad advertising something that you do not actually sell.
Ideally you would want to speak to an online marketing agency that specialises in PPC to have a quality campaign set up.