Author: David

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Social Media Marketing Web Marketing

Marketing your website

Often businesses have a website created or updated but do not then promote it. If you have vans / signage or promotional material always remember to add your website to it. You could also make sure that you have set up accounts on the social media sits and push your new or revamped website on there. Be sure to mention what is available on there or what improvements you have made. If you have an ecommerce website, then you may be able to hand pick a few products that are either on special offer or are popular and promote the specific pages on your website where they can be found.

Google Adwords is a great way to get your website to the top of the first page of the search results page instantly – the day it goes live as otherwise you may have to wait a few weeks before it gets indexed by the search engines and even then it may appear a lot further on than you would like it to.

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PPC

What is Pay per Click and how does it work?

PPC also known as Pay per Click is creating an advert on a website that is shown to viewer. This ad is created by the business owner (or marketing company) and uploaded to the website. When the ad is clicked on, it will take the visitor through to the destination page on the business owner’s website. The publisher (website owner) then charges the business owner a fee every time the ad is clicked on.
PPC can work for many companies.

If you have just had a website created, it is a great way to get your site to the top of the search engines instantly. Google operate a PPC programme called Adwords. For Adwords, depending on how competitive your industry and customer base is, depends on how much you will need to pay to get a higher position. There are also some other factors that are taken in to account when Google order the adverts on their search engine results pages. The ad must be relevant to your website, for example, you cannot write an ad advertising something that you do not actually sell.

Ideally you would want to speak to an online marketing agency that specialises in PPC to have a quality campaign set up.

Categories
Social Media Marketing Web Marketing

Creating a buzz about your company

When you run your own business, you need to be able to look at the marketing side of the company and chose how and where you will invest your budget. For any company, you need to build up a brand and the main way to do this is through advertising. You need to get people talking about your business, and the only way to do that is to make sure that your website and company is visible to them.

For your website, you need to ensure that it is highly optimised and performing well on the search engines. You should also look at the social media side of things, as this can be a great way to keep in touch with the community and also advertise new products and services. Many companies have become very quickly established through social media, and have been able to gain a lot of business by firstly building up a portfolio of followers.

 

Categories
PPC

How Adwords can help market your business online

Google is the largest search engine portal and has gained a massive amount of users over the last 10 years. It makes sense that this should be one of the places to advertise your business online. Google search results are split up in to Organic results (those which it ranks using a algorithm) and paid for ads which are done through a program called Google Adwords. It can be hard to get to the top of the organic results, especially if you have just started up a website or if there is heavy competition within your industry. One way to get to the top quickly is by placing a paid for ad. There are many options on how you want to use Google Adwords to market your company from showing the ad as often as possible to the whole of the UK or by restricting it to only show to your local area in a set time frame, for example.

Categories
Web Marketing

Getting your website found on the internet

Getting your website to be found by potential customers is something that all website owners need to think about. Ideally you will already have a web company that looks after the site for you, but if not you can either employ a marketing agency and there are also something’s you can do yourself.

First of all you should establish a list of ten or twenty phases initially of your main keywords that if people type in to a search provider you will appear for. Once you have these the next best thing is to analysis where you currently rank for those phrases on the likes of Google, Yahoo and Bing.

You may ask an outside agency to do this for you as your own laptop or PC may show you different results to what other people see as some search engines change the results depending on things like your location and if you have visited the site before. You can then discuss this with the agency and make a proactive plan of how to improve each one.

 

Categories
Web Design Web Marketing

What makes a great website

Designing a great website is all about research. You need to establish who your target audience is. If for example, you are promoting a 13-30’s holiday resort, you will want your website to look fun and youthful. You will want to have images and possibly videos of the resort and what entertainment is on offer. You will also need to have a presence on the social media sites, as this is often used frequently by people within this age group.

Maybe you have a totally different type of site offering a cleaning service for example. In this instance you would want your website to appear professional and also “clean”. This can often be achieved by not over crowding the site and choosing colours that are calm and not too bright. You may also find it important to have testimonials on this type of site as many people will look for a cleaner who has good reviews and has a large amount of satisfied customers.