Category: PPC

Google Adwords is a great way to advertise your business or specific products and services. It allows you to create adverts that are triggered by someone doing a search for the keywords you have bid on.

Although Adwords can be very effective, it can also be very expensive, especially if you are bidding on competitive keywords and phrases and targeting generic locations. You need to be able to set the Adwords campaigns correctly to cut down on wasted clicks. If you are targeting too many generic phrases you may find that you are having clicks through to your site (that costs you money) that are never going to convert as you do not offer what the customer is looking for.

There are many ways to reduce your spend on Adwords whilst still receiving a good number of clicks, you just need to qualify the traffic to your site.

Checking bounce rates etc will help you establish which of your keywords are working and which are not.

Google Adwords is a form of online marketing where you can create adverts that link through to your website or show a contact number for your business. With the usual set up of Adwords you will set a daily budget for each campaign such as £10. Within each campaign you will create ad groups which will contain keywords. These keywords can then be set either a group maximum cost per click or individual.

Some competitive keywords can cost well over £10 for each click, meaning if you have a low budget and chose to target these phrases your ads may turn off completely after only one visit to your site.

If you can only afford a small daily budget then you are better off targeting more niche keywords that may not have as much search traffic but will cost a lot less to target. If you really want to target the costly keywords then you will need to either give these words a budget of their own or increase you daily budget across the whole campaign.

Google offer a service called Adwords which allows businesses to create an ad that is triggered by a keyword that is being searched for. When this ad is clicked the user will be taken to a page within the company’s website and the business owner will be charged a specific amount for this click. There are a number of options within Google Adwords that allow you to opt how you pay for clicks and where your ad will be shown.

With any Google Adwords campaign it is vital that it is monitored regularly. This is to ensure that you have not made any mistakes such as time scheduling or locations that may mean your ad is not showing when it should or to improve the advert content, add or remove keywords or show you where you need to improve content on your site. By improving your Adwords campaigns, you will often see your cost per click decrease.

PPC stands for Pay per Click and is an online form of advertising. It is essentially a process where you create an advert and every time that ad is clicked, you will be charged a fee. There are a number of companies that offer Pay per Click advertising such as Google, Yahoo and Facebook.

Googles version of Pay per Click is called Google Adwords. If you are wanting to target a specific or number of specific locations then Google Adwords will work great for you.

With Adwords you have a lot of flexibility to manage your ad campaigns. This is anything from the amount you spend per day, the amount you spend per click, location your ads are shown to, and time the ads are shown and even on which devices (such as mobile devices) your ads will be shown on.

Targeting locations can be done in a number of ways, you can add the location in as part of your keywords e.g. Wardrobes in Northampton or you can add the keyword such as “Wardrobe” and have the location set to only show in Northampton. You can chose specific locations on the map or draw a radius to show the ad to.