Most businesses adopt social media marketing as a necessary evil, something to check off a list and not as a marketing strategy. And it usually shows in results. With inconsistent posting, tone mixing, and not understanding what audience wants to see.

The businesses with social media value usually commit to a platform or two, instead of spreading thin over five or more. Better to be where the audience actually is, rather than being ubiquitous. A trade business might find their audience on Instagram and get nothing from LinkedIn, while a B2B might find LinkedIn more valuable than the other platforms combined.

We help you figure out what and when to post with an understanding of your goals, be that brand awareness, getting direct enquiries, or building a following that you can later sell to directly. This also includes the content calendar. And the content calendar is not just enthusiasm for the goal, it is the boring, but necessary, part of the plan.

Paid social, when done correctly, can get your content in front of your target audience, making it easier for them to find your page. But what it does poorly, is a quick way to lose money reaching an audience that will never buy your products.

We’re not going to claim social results happen overnight — anyone saying otherwise is taking you for a ride. If you’d like to know what your social presence is (or isn’t) doing for you, we’d be happy to give you our honest opinion.