Category: Web Marketing

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Web Marketing

Starting a Email Marketing Strategy

An email marketing strategy is more than just a way of messaging your customers, it can actually be a valuable marketing technique that grabs your customer’s interest, and keeps you top of their mind for future purchases.

An email marketing strategy start with building an emailing list, this can happen over time, and it tends to include your previous customers as well as those that have subscribed to receive emails through your website.

Email marketing strategies can include checking to see if people have opened your email, read it, forwarded it or ‘favourited’ it. A campaign may include monthly newsletters relating to new products and services, or the industry as a whole, while some can be based around influencing sales and directly showing customers products that they may be interested in. Email marketing strategies can be customised for various businesses, and it can certainly be seen as a marketing technique that can increase website visitor rates and enquiries whilst building relationships and potentially improving sales too.

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Web Design Web Marketing

Why CTAs are a must on Ecommerce Websites

CTAs (call to actions) should exist on every ecommerce website and they’re essentially graphics or areas for a visitor to click being redirected to one of your main pages, perhaps a product page. Adding a CTA to a website can essentially boost sales and drive traffic to the pages you want.

A call to action should stand out and really make the visitor click to find out more or purchase a product. The location of a call to action is important and it’s important to find the balance between having too few or too many.

A CTA is a key component of an ecommerce website and if you look on popular websites you will find that many pages contain graphics increase enquiries and potentially maximise return on investment. They can be relatively easy to install and design, and seeking the help of your existing designer can be important, because they’ll understand the style and tone of your website.

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Social Media Marketing Web Marketing

Social Media Marketing to Boost Sales

There are so many different avenues available today for website marketing, and social media marketing is becoming an important aspect of a marketing mix. Some companies have opted to have a social media marketing strategy to engage with customers and potentially increase sales.

Today popular social media networks include Twitter, Facebook, YouTube, LinkedIn and Pinterest, and each has its own advantages. For example YouTube, allows businesses to engage with their customers through video, perhaps creating persuasive sales videos to drive sales.

LinkedIn is largely beneficial to B2B businesses, and it can be used to build relationships with various companies. Social media revolves around engagement, and having fresh relevant and engaging content for your target audience can be a huge advantage in terms maximising your return on investment.

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PPC Web Marketing

Why PPC Marketing Works

PPC campaigns essentially see businesses paying for results, or clicks rather. Each time an individual clicks on a business’s advertisement, they will be directed to your websites, and you’ll be changed a fee for that click.

By paying a small fee for a click, you’re paying for visitors, and it’s important to make sure the right content is on the website to convert that customer. PPC campaigns can be set up on searching engines such as Google and Bing, while social Media Platforms have recently created their own pay for results platform, such as Facebook, Twitter, LinkedIn and Foursquare.

Pay per Click can be a vital tool for many business’s, and a well written advertisements can certainly help persuade visitors to make a purchase, meaning you can perhaps maximise return on investment. Yet remember you must bid for the ‘pay per click fee’. Check back here for more information on PPC, which we’ll be commenting on over the next several months.

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Web Design Web Marketing

Welcome to Clickedcreative.co.uk

Welcome to Clickedcreative.co.uk, here we talk about the latest developments in Design and Marketing. You’ll find out about SEO, PPC, Social Media Marketing, Email Campaigns as well as website design and development.