Social media can be a fantastic marketing tool if used correctly. Many businesses struggle to know what sort of things they should be talking about and how often they should be updating their profile.
There is a balance that is needed to ensure that your account is active but not too much that people feel that you are spamming them.
When it comes to “what should you be writing about” then the answer is a mix, you need to send out marketing messages and links to useful information that is relevant to your business but a few updates regarding something funny that has happened in the office or a team building exercise that you have been doing is often quite good at keeping your customers engaged.
If your business is struggling with updating your social media accounts then you could employ a management company that will look after them for you or advise you on what you should be doing.