Google is the largest search engine portal and has gained a massive amount of users over the last 10 years. It makes sense that this should be one of the places to advertise your business online. Google search results are split up in to Organic results (those which it ranks using a algorithm) and paid for ads which are done through a program called Google Adwords. It can be hard to get to the top of the organic results, especially if you have just started up a website or if there is heavy competition within your industry. One way to get to the top quickly is by placing a paid for ad. There are many options on how you want to use Google Adwords to market your company from showing the ad as often as possible to the whole of the UK or by restricting it to only show to your local area in a set time frame, for example.
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