Mobile marketing is a great way to reach a wider audience. Not only can you reach people browsing on their computer at home but also those that use their phone or other mobile devices such as a tablet.
There are many ways to do mobile marketing. Some companies have an app created to allow the user to download it on to their mobile device. The app is often a mobile optimised version on their website. It may have limited functionality but often there is everything a mobile user is looking for and most importantly it is quick and easy to navigate round.
You can also do SMS marketing where you text your customers with details of offers and updates. This again is a great way to get instant traffic to your site but can be a little costly if sending out a large number of messages on a daily / weekly basis.