Categories
PPC

What is Pay per Click and how does it work?

PPC also known as Pay per Click is creating an advert on a website that is shown to viewer. This ad is created by the business owner (or marketing company) and uploaded to the website. When the ad is clicked on, it will take the visitor through to the destination page on the business owner’s website. The publisher (website owner) then charges the business owner a fee every time the ad is clicked on.
PPC can work for many companies.

If you have just had a website created, it is a great way to get your site to the top of the search engines instantly. Google operate a PPC programme called Adwords. For Adwords, depending on how competitive your industry and customer base is, depends on how much you will need to pay to get a higher position. There are also some other factors that are taken in to account when Google order the adverts on their search engine results pages. The ad must be relevant to your website, for example, you cannot write an ad advertising something that you do not actually sell.

Ideally you would want to speak to an online marketing agency that specialises in PPC to have a quality campaign set up.

Categories
Social Media Marketing Web Marketing

Creating a buzz about your company

When you run your own business, you need to be able to look at the marketing side of the company and chose how and where you will invest your budget. For any company, you need to build up a brand and the main way to do this is through advertising. You need to get people talking about your business, and the only way to do that is to make sure that your website and company is visible to them.

For your website, you need to ensure that it is highly optimised and performing well on the search engines. You should also look at the social media side of things, as this can be a great way to keep in touch with the community and also advertise new products and services. Many companies have become very quickly established through social media, and have been able to gain a lot of business by firstly building up a portfolio of followers.

 

Categories
PPC

How Adwords can help market your business online

Google is the largest search engine portal and has gained a massive amount of users over the last 10 years. It makes sense that this should be one of the places to advertise your business online. Google search results are split up in to Organic results (those which it ranks using a algorithm) and paid for ads which are done through a program called Google Adwords. It can be hard to get to the top of the organic results, especially if you have just started up a website or if there is heavy competition within your industry. One way to get to the top quickly is by placing a paid for ad. There are many options on how you want to use Google Adwords to market your company from showing the ad as often as possible to the whole of the UK or by restricting it to only show to your local area in a set time frame, for example.

Categories
Web Marketing

3 ways Freetimers Internet can benefit your business

A well designed website is one of the most important components of any business. It helps showcase your products or services, attracts new customers and clients, and reflects your business brand. However, many small businesses are still not realising the full potential of a fully optimised website.

Freetimers Internet are a web development company with years of experience, and can help to transform your web pages to enhance the experience of your customers and clients. They will be able to create a website for your business that not only looks good, but one that will be able to attract new customers to your pages. Here are just some of the benefits of hiring a web development company to transform the way your website looks and works.

1. Choose a web developer with experience in SEO

Search engine optimisation, or SEO, is becoming increasingly important for business websites, regardless of their size. Having your website appear on the first page of a search engine like Google can attract more people to your website, and can help to boost business and increase your profit margin. Freetimers Internet have been developing websites since 1997, and have worked with a wide range of clients during this 16 year period. They will be able to adopt a number of SEO principles to transform the online visibility of your brand.

2. Choose a web developer that can reflect your business brand

First impressions count, especially when it comes to web design. As people become increasingly visual, you will need your website to stand out from the crowd. A good web developer will be able to create a website that not only reflects your business brand and the objectives of your company, but will also be able to create attractive pages that will catch the eye of your readers.

Having a well designed website can lead to more sales and conversions, and will enable you to establish a new customer base. Freetimers Internet have dedicated team of staff and a support team, and will be in contact during every step of the web development process. They have created award winning websites for clients across the country, and because they are based in Northampton, you will be able to have the website you have always wanted, without the expensive fees that web agencies in London charge.

3. Choose a web developer that will incorporate graphics and social media

Since Web 2.0 exploded, more websites have taken advantage of incorporating graphical elements into their pages, such as videos, images, charts, and maps. These can help to create a better online experience when customers visit your pages, which in turn can lead to increased sales and conversions.

Social media has also become increasingly popular, and incorporating your social media pages into your website can have a number of benefits. You will be able to communicate with your customers and clients more effectively, and transform the way people view your products and services. A web development agency like Freetimers Internet will be able to incorporate both graphical elements and social media into your website – ideal if you rely on your website to drive sales.

Categories
Web Marketing

Getting your website found on the internet

Getting your website to be found by potential customers is something that all website owners need to think about. Ideally you will already have a web company that looks after the site for you, but if not you can either employ a marketing agency and there are also something’s you can do yourself.

First of all you should establish a list of ten or twenty phases initially of your main keywords that if people type in to a search provider you will appear for. Once you have these the next best thing is to analysis where you currently rank for those phrases on the likes of Google, Yahoo and Bing.

You may ask an outside agency to do this for you as your own laptop or PC may show you different results to what other people see as some search engines change the results depending on things like your location and if you have visited the site before. You can then discuss this with the agency and make a proactive plan of how to improve each one.

 

Categories
Web Design

Finding the Right Web Design Company Northampton

To succeed in the ever growing and competitive online market, it is important to build and maintain a strong brand presence. If you can’t design a website on your own, it means you have to look for a competent and able web design company Northampton to do the job for you in an excellent manner. There are numerous options you have making it quite challenging to choose the one to work with. Below are some tips that you can work with to help you get the best agency that will work wonders for you.

Understand the goals you want to achieve

Before you go out looking for an expert web design company, it is important to know why you want to invest in a website and exactly what you want to achieve from it. Discuss with your stakeholders so that there are no conflict of interest when it comes to the purpose of the site. With this information in hand, you will be able to head hunt the ideal company that will come in and help the company to realise its goals with a well designed website.

Understand that content is king 

You cannot design a website without incredible content that will be used to push its agenda. For this reason, both you and the web design company Northampton should be aware that content is top priority. This will also help them when coming up with an ideal site as they will work on something that the audience can use to interact with the company through its content. When they are done, you can be assured that the content together with the design will deliver the message you had purposed which will in turn lead to increased views, shares and even conversions.

Know the goals for the new website 

It is not possible to blindly design a website without knowing what it will be used for. You will be investing a fair amount of resources into the site thus you also need to think about the expectations and goals of the site. This should be communicated effectively to the web design company so that they can come up with incredible results at the end of the day. It helps to look for a company that has a proven track record as it means that they will handle your project with the seriousness it deserves so that you can end up seeing the results you wanted.

When looking for web design company Northampton, you should also understand that you pay for what you get. In simple terms cheap may end up being expensive as the company can come up with a shoddy end product that will not impress you at all. To avoid all this, it is best to compare the different rates that different companies offer so that you can get a feel of what you are supposed to pay. It is also important to look for a company that sets realistic deadlines so that you do not have to wait a decade before your site is completed.