Categories
Web Design

Opting for Flat Webiste Design

There’s absolutely no way around it, flat website design is becoming more popular. The latest trends come from the likes of Apple and Microsoft, the former being the most influential with the IOS 7 update for iPhones and iPads.

One way people will now be able to tell if your website is ‘out of date’ is by looking at the front end of your website; its design. Having embossed and 3d-like features on logos and icons can be a sign that you’re not keeping up with the times. Simple flat designs with simple colours will be more in-keeping with the latest trends, and it will also mean your websites loading times are quicker, by reducing the size of the graphics.

Of course, not all businesses will bow to the pressure of flat designs, and it may not be a design type that appeals to all audiences, and they’re the most important group of people to consider, so think about your customers before making any significant website changes.

Categories
Social Media Marketing

Pinterest for Photogrpahy Businesses

Pinterest is a social media network that allows individuals to ‘pin’ their favourite images or graphics to their ‘board’, showing they approve and expanding its reach.

Photography companies fit the category for Pinterest, and this is because they’re likely to have plenty of attractive images to share, and each of those images can work as a link to the photographers’ website or portfolio.

If an individual is searching for wedding photography images on Pinterest, then there is a chance they may find your work, ‘pin’ it and perhaps become a customer later down the line. The more images get pinned, the wider your images reach will be, and it can be extremely rewarding to see that individuals approve of your work.

Categories
Social Media Marketing Web Marketing

Social Media Marketing to Boost Sales

There are so many different avenues available today for website marketing, and social media marketing is becoming an important aspect of a marketing mix. Some companies have opted to have a social media marketing strategy to engage with customers and potentially increase sales.

Today popular social media networks include Twitter, Facebook, YouTube, LinkedIn and Pinterest, and each has its own advantages. For example YouTube, allows businesses to engage with their customers through video, perhaps creating persuasive sales videos to drive sales.

LinkedIn is largely beneficial to B2B businesses, and it can be used to build relationships with various companies. Social media revolves around engagement, and having fresh relevant and engaging content for your target audience can be a huge advantage in terms maximising your return on investment.

Categories
PPC Web Marketing

Why PPC Marketing Works

PPC campaigns essentially see businesses paying for results, or clicks rather. Each time an individual clicks on a business’s advertisement, they will be directed to your websites, and you’ll be changed a fee for that click.

By paying a small fee for a click, you’re paying for visitors, and it’s important to make sure the right content is on the website to convert that customer. PPC campaigns can be set up on searching engines such as Google and Bing, while social Media Platforms have recently created their own pay for results platform, such as Facebook, Twitter, LinkedIn and Foursquare.

Pay per Click can be a vital tool for many business’s, and a well written advertisements can certainly help persuade visitors to make a purchase, meaning you can perhaps maximise return on investment. Yet remember you must bid for the ‘pay per click fee’. Check back here for more information on PPC, which we’ll be commenting on over the next several months.

Categories
Web Design Web Marketing

Welcome to Clickedcreative.co.uk

Welcome to Clickedcreative.co.uk, here we talk about the latest developments in Design and Marketing. You’ll find out about SEO, PPC, Social Media Marketing, Email Campaigns as well as website design and development.