If using Twitter for your business, you will want to gain followers in order to interact with them. This can seem like a bit of a catch 22 as you initially will have no one to tweet to etc, but you can use hashtags and retweets to start to get your posts noticed. When using Twitter for business, there is no set rules as to what and when you should Tweet, but often the most successful businesses Tweet a few times a day. When creating your message it is important to get a mix between in formal tweets and business aimed tweets. If all your tweets are very business orientated then you may not keep peoples interests, where as if there is a good mix people will want to come back and see what you are reading. You should also make sure that you start to follow people that may be of interest to you as often they will then follow you back. Twitter isn’t usually a fast solution to getting direct work but it can help to build up brand awareness and also a way for you to build up a following or people that may require your services later down the line.