PPC campaigns essentially see businesses paying for results, or clicks rather. Each time an individual clicks on a business’s advertisement, they will be directed to your websites, and you’ll be changed a fee for that click.
By paying a small fee for a click, you’re paying for visitors, and it’s important to make sure the right content is on the website to convert that customer. PPC campaigns can be set up on searching engines such as Google and Bing, while social Media Platforms have recently created their own pay for results platform, such as Facebook, Twitter, LinkedIn and Foursquare.
Pay per Click can be a vital tool for many business’s, and a well written advertisements can certainly help persuade visitors to make a purchase, meaning you can perhaps maximise return on investment. Yet remember you must bid for the ‘pay per click fee’. Check back here for more information on PPC, which we’ll be commenting on over the next several months.