Author: David

Categories
PPC

Are you spending enough on Google Adwords?

Google Adwords is a form of online marketing where you can create adverts that link through to your website or show a contact number for your business. With the usual set up of Adwords you will set a daily budget for each campaign such as £10. Within each campaign you will create ad groups which will contain keywords. These keywords can then be set either a group maximum cost per click or individual.

Some competitive keywords can cost well over £10 for each click, meaning if you have a low budget and chose to target these phrases your ads may turn off completely after only one visit to your site.

If you can only afford a small daily budget then you are better off targeting more niche keywords that may not have as much search traffic but will cost a lot less to target. If you really want to target the costly keywords then you will need to either give these words a budget of their own or increase you daily budget across the whole campaign.

Categories
Web Marketing

Fresh content for your website

Fresh, relevant content is vital to improving your website marketing. When Google or the other search engines crawl your website, they look to see if there is any new content on there. Then they check to see if that content is relevant. It will then start to list the page or pages in the search engine result listings ranking it based on a number of factors.

The search engine giants such as Google and Bing, like to see websites that are constantly adding new content as it gives them the impression that this business is offering up to date information on a regular basis. This can help greatly in terms of your online marketing

A blog is a great way to add new content to your website without cluttering up the main navigation. It allows multiple pages to be added as often as you wish whilst not interfering with the main website layout.

Categories
PPC

Monitoring a Google Adwords campaign

Google offer a service called Adwords which allows businesses to create an ad that is triggered by a keyword that is being searched for. When this ad is clicked the user will be taken to a page within the company’s website and the business owner will be charged a specific amount for this click. There are a number of options within Google Adwords that allow you to opt how you pay for clicks and where your ad will be shown.

With any Google Adwords campaign it is vital that it is monitored regularly. This is to ensure that you have not made any mistakes such as time scheduling or locations that may mean your ad is not showing when it should or to improve the advert content, add or remove keywords or show you where you need to improve content on your site. By improving your Adwords campaigns, you will often see your cost per click decrease.

Categories
PPC

Location based PPC campaigns

PPC stands for Pay per Click and is an online form of advertising. It is essentially a process where you create an advert and every time that ad is clicked, you will be charged a fee. There are a number of companies that offer Pay per Click advertising such as Google, Yahoo and Facebook.

Googles version of Pay per Click is called Google Adwords. If you are wanting to target a specific or number of specific locations then Google Adwords will work great for you.

With Adwords you have a lot of flexibility to manage your ad campaigns. This is anything from the amount you spend per day, the amount you spend per click, location your ads are shown to, and time the ads are shown and even on which devices (such as mobile devices) your ads will be shown on.

Targeting locations can be done in a number of ways, you can add the location in as part of your keywords e.g. Wardrobes in Northampton or you can add the keyword such as “Wardrobe” and have the location set to only show in Northampton. You can chose specific locations on the map or draw a radius to show the ad to.

Categories
Web Design

Marketing material – beware of copyright laws

When making marketing material it’s likely that you are going to want to use images on the material to support the information that you are providing, however it’s important to think about where those images are coming from as they could be protected under copyright law.

Most images that you search for online are copyrighted this means that you are not allowed to use these images unless you have the permission of the legal owner of the image.

You can actually purchase the rights to some images online for a fairly low cost however it may be easier and cheaper to instead you your own photographs or have a photographer produce images for you and sell you the rights to the images. This way the images that you pay for will be exactly what you want without compromise.

Ensure that if you do use your own images that you place a copyright on them so that other can’t use your images without your permission.

Categories
Social Media Marketing

Getting the balance right with social media marketing

Social media can be a fantastic marketing tool if used correctly. Many businesses struggle to know what sort of things they should be talking about and how often they should be updating their profile.

There is a balance that is needed to ensure that your account is active but not too much that people feel that you are spamming them.

When it comes to “what should you be writing about” then the answer is a mix, you need to send out marketing messages and links to useful information that is relevant to your business but a few updates regarding something funny that has happened in the office or a team building exercise that you have been doing is often quite good at keeping your customers engaged.

If your business is struggling with updating your social media accounts then you could employ a management company that will look after them for you or advise you on what you should be doing.