Category: Web Marketing

If you are considering changing the branding of your company, you need to carefully consider how you are going to do this. It may be that you want to change you log and / or company name and therefor your colour ways may also change. Look at a rebranding as a positive move, allowing you to consider new developments that have happened since your brand was first established, and how you can incorporate them in to your new branding.

When changing a logo or company name, be sure to change this everywhere such as on your website, stationery, social media accounts and sign written vehicles etc. You need to consider the changes you make on your website to ensure that you do not miss anything and that your customers are not confused by the changes. The changing of a logo may mean you also need to change the colours of the website, it may be worth while keeping the layout the same for a while until customers have become familiar with your new branding. This will give them confidence that you are still the same business just with a new logo. Also ensure that you make the changes throughout the site including downloadable PDF’s etc. which are often missed.

If you or your web marketing company track your website rankings then you may become aware of a sudden drop at times in some of your main key phrases. This can happen for a number of reasons and often requires some in depth investigating to find out what has caused the change.

It may be that the search engine such as Google has introduced a new part or update to their ranking algorithm with has caused your site to drop. If not, then it is possible that your competitors have up’ed their game recently leaving your trailing behind.

All rankings do go up and down daily and also can vary dependant on what device you are using, if you are logged in to a Google account, your browsing history and also your geographical location, so when comparing rankings week by week you need to ensure that the results are accurate.

Sometimes it can be frustrating to see that one of your competitors are constantly ranking above you for some of your major search phrases. It may be that they are a relatively new business or that they have no other employees and are smaller than your company, but somehow they are still able to appear above you.

Carrying out competitor analysis is very important in marketing as not only will you be able to see what they are offering their customers on the front end of the website, but if you know where to look and have the right tools, you can also see how they are competing in terms of search engine optimisation etc. It may be that they are building up a huge number of quality, relevant links that is helping them or that they have micro sites for their main products or services. With this information, you can then compare the sites and marketing to see how you may be able to improve yours.