Categories
PPC

Location based PPC campaigns

PPC stands for Pay per Click and is an online form of advertising. It is essentially a process where you create an advert and every time that ad is clicked, you will be charged a fee. There are a number of companies that offer Pay per Click advertising such as Google, Yahoo and Facebook.

Googles version of Pay per Click is called Google Adwords. If you are wanting to target a specific or number of specific locations then Google Adwords will work great for you.

With Adwords you have a lot of flexibility to manage your ad campaigns. This is anything from the amount you spend per day, the amount you spend per click, location your ads are shown to, and time the ads are shown and even on which devices (such as mobile devices) your ads will be shown on.

Targeting locations can be done in a number of ways, you can add the location in as part of your keywords e.g. Wardrobes in Northampton or you can add the keyword such as “Wardrobe” and have the location set to only show in Northampton. You can chose specific locations on the map or draw a radius to show the ad to.

Categories
Web Design

Marketing material – beware of copyright laws

When making marketing material it’s likely that you are going to want to use images on the material to support the information that you are providing, however it’s important to think about where those images are coming from as they could be protected under copyright law.

Most images that you search for online are copyrighted this means that you are not allowed to use these images unless you have the permission of the legal owner of the image.

You can actually purchase the rights to some images online for a fairly low cost however it may be easier and cheaper to instead you your own photographs or have a photographer produce images for you and sell you the rights to the images. This way the images that you pay for will be exactly what you want without compromise.

Ensure that if you do use your own images that you place a copyright on them so that other can’t use your images without your permission.

Categories
Social Media Marketing

Getting the balance right with social media marketing

Social media can be a fantastic marketing tool if used correctly. Many businesses struggle to know what sort of things they should be talking about and how often they should be updating their profile.

There is a balance that is needed to ensure that your account is active but not too much that people feel that you are spamming them.

When it comes to “what should you be writing about” then the answer is a mix, you need to send out marketing messages and links to useful information that is relevant to your business but a few updates regarding something funny that has happened in the office or a team building exercise that you have been doing is often quite good at keeping your customers engaged.

If your business is struggling with updating your social media accounts then you could employ a management company that will look after them for you or advise you on what you should be doing.

Categories
Web Marketing

Be on Top of Competition: Appointing Professional Online Business Marketers

Having a business is a good thing but for it to grow, you must make sure to apply proper marketing techniques same as those applied by giant Apple Inc. and Microsoft. Keep to mind that, there are also businesses offering identical goods and services thus they become your direct competitors.

Due to the cutthroat competition, you need to consider working with professional business marketers. When looking for help with business marketing online in Milton Keynes, find professionals online. There are several professional marketing companies in this region, and all you need is to make a good choice. However, you need to consider certain critical factors when selecting a professional to help market your business on the web.

Continue reading “Be on Top of Competition: Appointing Professional Online Business Marketers”
Categories
Web Design

Out dated web design

Looking around at different websites I’m shocked at how many businesses have out dated, poor functioning websites that are representing their business to prospective clients. I came across so many that not only looked cheap and unprofessional but all had link that didn’t work, websites that could be accessed properly from a mobile device and graphics that didn’t display properly. All of these issues could very easily be addressed by getting a web designer to update your business page and ensure that it’s not only functioning properly but it also looks great to attract more business.

The way to look at it is that for most companies the website is the first impression that a potential customer gets of your business so it’s important to make an impact for all the right reasons.

If you ran a shop you wouldn’t let it get scruffy and out dated otherwise people wouldn’t come in so why let your website get like that?

So get a good web designer in and give your website the facelift it needs to give your business a boom!

Categories
Social Media Marketing

When is social media an effective form of marketing?

Social media can help grow any business, pretty much regardless of what industry you are in. It is a great way to build your brand, inform your audience of new products and services and even get traffic to your website in the early days.

Once a website goes live it can take a number of weeks before it is picked up by the search engine spiders and shown in the search results of pages on Google and Bing. In the mean time you can start to spread the word on a multitude of social media websites such as Facebook and Twitter.

You need to try and build up a community of followers on these sites so you reach as many people as possible. Asking friends / colleagues and family to share your posts as well will also increase your reach.

Make sure that you get the right balance when it comes to the frequency of your posts. Too few and people will lose interest, too many and people will get frustrated and unfollow you.