Category: Social Media Marketing

If you keep in touch with what is happening in the world of business then you will quickly start to realise the impact that marketing can have on a product or an entire company. You may have an amazing idea for a product or a service but without the correct sort of marketing, it is hard to let people know that your business or product even exists.

There are numerous ways of marketing and some avenues work better for some businesses that for others. Doing little or no marketing will make it virtually impossible to gain success and in turns sales and this is often the reason why many companies fail.

Marketing can turn out to be expensive and you need to insure that before you commit to spending a huge chunk of your budget, it is going to get you results. You may want to start off with social media marketing which is a great platform for all types of businesses. You can often do this for free, just investing a bit of time each day or week to manage the accounts. Even just having a presence on social media sites such as Facebook and Twitter for example can gain you a few enquiries and if nothing else, will give you a place to showcase what your company offers and give your customers a way of contacting you other that the usual.

If your company is looking to use Facebook marketing to promote your business, then there are many companies out there that will help you explore the different ways you can use this social media site to build up your brand. It may be that you want to create a group of potential customers to target your products and services too or maybe you want to extend your customer service facilities by allowing customers to leave reviews, comments and feedback through Facebook, whatever your requirements they can help. Mot social media marketing companies will create a package that is tailor made to your business meaning that your budget is used effectively.

Facebook can also be used as a great customer service tool, allowing your followers to post reviews, ask questions and to offer another point of contact. It is important to always respond to questions and queries through Facebook and other social media channels as if you miss an enquiry you may find that the customer goes elsewhere.

The cost for marketing through social

If using Twitter for your business, you will want to gain followers in order to interact with them. This can seem like a bit of a catch 22 as you initially will have no one to tweet to etc, but you can use hashtags and retweets to start to get your posts noticed. When using Twitter for business, there is no set rules as to what and when you should Tweet, but often the most successful businesses Tweet a few times a day. When creating your message it is important to get a mix between in formal tweets and business aimed tweets. If all your tweets are very business orientated then you may not keep peoples interests, where as if there is a good mix people will want to come back and see what you are reading. You should also make sure that you start to follow people that may be of interest to you as often they will then follow you back. Twitter isn’t usually a fast solution to getting direct work but it can help to build up brand awareness and also a way for you to build up a following or people that may require your services later down the line.

If used correctly, social media ca have an extremely positive impact on your business and brand. It allows you access to millions of people, some of which you may not have been able to engage with. There are a number of different social media sites that you can use as part of your marketing strategy, but which ones or how may you should use depends a lot on your time and the type of business you are in.

If one of your employees is going to be managing the social media accounts then you need to ensure that they understand fully what you want to use the sites for such as showcasing previous work or allowing your customers another method of contact etc. They should also know how often they need to post information and how much to post on there. Some companies give a snippet of information on their social media sites but then link to full articles on their website in order to increase traffic.

It may be that you outsource the management of the social media marketing, this may allow you the expertise of someone that knows how these sites work and how best to share information but it will also mean you having to trust someone else with the task of connecting with your customers.